In our newest strategic field ‘Digital Reality’, the boundaries between the reality and the digital world merge. We are dealing with three different facets: the virtual image of the real world, the development of new digital experience spaces and the addition of reality through virtual elements. Our aim is to maximize efficiency and transparency in the development process as well as to create individual customer experiences. We provide both development-oriented tools and customer-focused mixed-reality experiences.
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Learn more about projects that have their origins in Audi Electronics Venture GmbH:
Virtual reality experience platform: new technology combines VR content with vehicle movements in real time